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Teenage Girls Flock to Walmart on March 20 February 12, 2010

Posted by bep262 in Uncategorized.
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from the official press release at PRNewsWire.com

Walmart announced today that it has struck a deal with the wildly popular Twilight movie franchise to be the only retailer to sell “The Twilight Saga: New Moon Ultimate Fan Edition.” It will include 7-minutes of never before seen footage of the next movie in the series: “Eclipse” and will come out March 20, 2010 at 12:01am. In addition, Walmart will feature “Twilight Saga Shops” which will sell all things for the “fan-pire” and “wolf-lover,” and will open in March.

A partnership such as this is not new for the Twilight Saga. “Twilight,” the first movie in the series struck a similar deal with Best Buy and Target stores. The two retailers were the only ones that were able to sell the Blu-ray version of the movie. These partnerships help create buzz for both the retailer and the franchise and will help to promote the third film in the series, “Eclipse” which is set to open in theaters in late June.

With the DVD release and “Twilight Saga Shops” fast approaching, look for Walmart and Summit Entertainment to utilize social networking to get the word out to the teenagers, as well as television spots and cross-promotional advertising with the new “Twilight Graphic Novel, Vol. 1,” which will hit book book shelves on March 16.

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